About Us

At Lynx Purchasing we get involved with your business and help you become more profitable. Think of us as an extension to your team – the buyer you haven’t got, matched with the time you can’t always spare and the contacts you might not have– to find the right wholesale suppliers for your foodservice, catering or hospitality business.

Contact us & see how much you can save

When you work with Lynx Purchasing you get to talk to the people at the top - people who work at a high level with the right foodservice suppliers to get to the decision maker quickly. That gives you access to the best possible deals which we  continually negotiate with those wholesale distributors.

We’ve all worked in foodservice and hospitality and so we understand our customers’ businesses, whether they are a hotel, restaurant, bar, pub, cafe or nursing home, as well as having in-depth experience of food procurement and wholesale distribution. When we sit down with you to find out about your business, we know the right questions to ask and can quickly recommend the right suppliers to help you.

And once we’ve matched you to those wholesale food distributors and catering suppliers, we carry on helping you control your costs and manage your gross profit margin by analysing your spend on a regular basis and providing you with at a glance details of where the money’s been spent. That’s a very powerful way help manage your business better. Our FREE Gross Profit Margin Calculator App is another way we make it easy for your food business to manage its finances.

We also keep on top of changing prices and negotiate longer-term deals, making it easier for you to plan ahead and adjust your offer – a real benefit in uncertain times or when costs are rising.

Using our buying power, you can save thousands, and our service is free. Talk to our buying groups experts today and see where Lynx Purchasing can help you save money and make your business more profitable.

Lynx Purchasing Team

We think it’s our people who make all the difference and another reason Lynx Purchasing stands out from the crowd.

All our people have worked in food and catering at some point so we know the challenges involved and what it’s like to run a hospitality business. We’ve also got over 60 years of buying experience between us, so when you work with Lynx Purchasing, you’ll not only get an experienced pair of hands, you’ll also get the benefit of having some of the best purchasing experts in the industry on your team.


John Pinder

John is our managing director but not the boss – it's our customers who are in charge. He believes in doing business the old-fashioned way, on trust and a handshake.

John’s been involved in the food business for as long as he can remember. His father was a wholesale grocer in Leeds and he was brought up the hard way, earning a living on the wagons delivering fruit and veg across the city.

After a stint on the road, John joined Cearns and Brown where he took on the catering supplier’s Leeds depot and transformed it from a £5000 a week operation to a £35 million a year business with a cracking sales team. After the business was sold to Brakes, John worked for them for a while before deciding it was time to start a business of his own. He wanted to put his vast expertise in buying catering products to good use by helping others buy better for their hospitality business. When he met Howard, together they formed Lynx Purchasing and now they’re going great guns getting operators of all shapes and sizes into better shape.

What gets me out of bed in the morning: “I’m a person for a bit of a kick-off. I enjoy what I do and like nothing better than helping people and seeing their businesses move forward.”

Drop me a line at john@lynxpurchasing.co.uk or call 07714 338807


Howard Pearson

Howard is one of our directors and reckons he has the perfect job in helping our customers run their businesses better.  He goes about it in a very up-front way though – it’s his aim that we always do what we say we’ll do.

It was while helping out at a local care home when still at school that he got his first glimpse of how the whole catering operation worked, something which completely fascinated him.  Two years in the family construction business followed next, until Howard decided to hang up his hard hat and get a job in the hospitality industry, in a sales role with food wholesaler Booker Fitch.

It wasn’t long before he was territory manager, territory which saw his path cross with John’s heartland in Leeds, although it was some years before the two were to work together. Instead, when the time came for a change of scenery, Howard jumped at the chance to run his own catering operation and took on a 160 cover eatery and garden centre business in Tong near Bradford, a great, hands-on opportunity.  

He sold the business having built it up and eventually landed at Watson & Phillips food service, a business that was eventually bought by Brakes.  Here, he met John again and, realising he wanted the chance to make proper business decisions of his own, decided to set up Lynx Purchasing together with John. They shook hands over a decade ago, and have never looked back.

What gets me out of bed in the morning:  “I’ll never know what the day’s going to bring; I could be sitting in a top London hotel or a greasy spoon down the road but I know I’ve got the chance to help shape either one for the better.”

Drop me a line at howard@lynxpurchasing.co.uk or call 07799 622642


Rachel Dobson

Rachel heads up our purchasing side and brings a vast amount of buying as well as operational experience to the table. Her determination to help our customers do well really does make her our secret weapon.

With an HND in Hotel Catering and Institutional Management under her belt, Rachel headed off to Thistle Hotels where she worked in operations for seven years. That gave her invaluable experience in the challenges of running a growing hotel group and being at the sharp end.

She then moved to Principle Hotels to manage their UK and Ireland purchasing, before the company merged with le Méridien. This meant a step up to a European buying role for some of the smartest hotels around including London’s Grosvenor House and le Méridien Picadilly, and with it lots of travelling. But when the shine of airport lounges wore off, Rachel decided to work closer to home and joined us in 2006 in our first dedicated purchasing role.

Now she spends her time hunting out the best deals for our customers, rigorously putting new suppliers through their paces and tracking down the niche as well as the mainstream food producers. It’s a good job she likes a challenge – when one of our biggest pub customers wanted a special 28-day dry aged beef on their menu, she was the first to put her wellies on and quite literally get out into the field.

What gets me out of bed in the morning: “Every day brings a fresh challenge. When the ‘phone rings, I never know who is going to be on the other end but I do know I want to get a result for them and help make their day.”

Drop me a line at rachel@lynxpurchasing.co.uk or call 07776 272534


Jo Hunt

Jo is our admin manager, with a vital role that includes keeping track of just how much we’re saving for our customers.

Jo is a qualified riding instructor, and first met John when she taught some of his family. She later went to work for John at Cearns and Brown in Leeds. She learnt the business from the ground up, starting in the warehouse to gain product knowledge then working in a number of office roles within the company.

After a career break following the birth of her son, Jo was persuaded by John to take on the admin manager task with Lynx Purchasing.

What gets me out of bed in the morning: "I enjoy what I do and my work is very varied. One day I could be helping the agents and other days liaising with suppliers. There is a satisfaction of helping people and seeing the savings we can make for them when I am putting together the reports."