The Hotel Folk operates a diverse collection of businesses in Suffolk, including the Swan at Lavenham, part of the Pride of Britain consortium of independent hotels. The group also includes seafront hotels the Brudenell Hotel and the White Lion, both in Aldeburgh; the Crown at Woodbridge, a townhouse inn; Thorpeness Country Club; Thorpeness Hotel & Golf Club; and the recently acquired Crown & Castle hotel in Orford.
With a wide range of menus and customer occasions across its businesses, The Hotel Folk works with buying specialist Lynx Purchasing. Along with food and drink from a range of leading industry suppliers, the group relies on Lynx to negotiate prices for an expanding range of products and services, from tableware to office supplies and kitchen equipment.
Ingo Wiangke became joint managing director of The Hotel Folk in April 2017, having previously been general manager and director of operations for the Swan at Lavenham and the Crown at Woodbridge. He says: “I knew of Lynx Purchasing through their relationship with Pride of Britain, so I initially asked them to look at our buying at the Swan.
“When my role expanded to include responsibility for the entire collection, I wanted to ensure that we see the same benefits of disciplined buying in all our businesses.”